Over the last few decades, there seems have been a perception that all business events can be handled by internal staff, but since then, the use of an events management company has become more prominent and popular. There are various reasons for this, and often, businesses benefit vastly from the events that are organised by professional events planners and organisers, instead of using internal staff to plan, organise, and manage the event. Often, business managers do not know whether to outsource the event to an events management company, or keep it internally managed, and the general perception is that the fees that a professional event planner will charge can be saved by planning and managing the event with internal staff.
The truth is that if you want a spectacular event, you need to outsource. If the event is planned as a sales objective, or to achieve specific goals, it is essential to ensure that these goals are met. Internal staff members often do not have the experience or the time to plan and organise an event or function, and as a result, these events are not as successful as they should be.
So, when is it time to decide to outsource your business functions or events to a professional events management company?
If the people within your company are preoccupied and overloaded with their everyday jobs and tasks, you cannot expect them to put together a successful event. They simply will not have the time or interest that is needed to plan, strategise, project manage, and supply an event that is crucial to the success of the company.
This is where an external events management company can make a huge difference. Not only will it remove the responsibility and accountability for the event from internal staff members, but it will give them time to get on with what they were employed to do. Often, PA’s are tasked with these events because they are seen as capable people who can multitask, but their responsibilities and workloads on an everyday basis are frequently overlooked, and as a result, they may not be able to spend as much time and effort on the event as they would like to. A professional that can provide full accountability and manage the process can add huge value to the event, and at the same time, allow your employees to perform better at work.
Conceptualising, planning, organising, and managing a corporate event can be a lot more complicated than it seems, and a vast database of resources is needed to get everything right. If you are planning a particular event, you may have to weed through various suppliers, and search for resources that will ultimately contribute to the success of the event.
Usually, internal staff members simply do not have the required contacts with relevant resources that are needed. Engaging the help of an events management company will open up a whole new world of resources, suppliers, venues, and vendors because this is what they do for a living. One of the best tools an event planner can have is a contact database that will allow them to do virtually anything. They work very hard to cultivate relationships with people in the industry, and as a result, they have a multitude of resources on speed dial, which is often not the case with internal staff. This alone can save a lot of time and money.
If you have a special event planned that seriously needs to be successful, you need to enlist the help of an events management company. At Moshate Communications, we have all the expertise and professional events managers you need to make your event a perfect success!