Professional Corporate Event Planning

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How Professional Corporate Event Planning Can Increase the Success of Your Event

A lot of companies deal with the planning of their corporate events internally. Business managers often consider hiring external event planners as an unnecessary expense. When the economy takes a dive and businesses need to cut costs, the first casualties are often marketing and training. The truth is that marketing becomes more important than ever when profits drop. Hosting and arranging a highly successful event can familiarise more people with the brand and boost profits.

Events that are planned and organised by internal staff members are often done by people who already have a permanent position in the company. These are often people in the marketing department, PAs, or administrative assistants. While it may seem that it is saving the company money, there are various disadvantages to doing this. In fact, it may actually cost the company more in the end. The people who are responsible for the event often don’t have the know-how or skills to organise a spectacular event.  Because they don’t work in the industry full-time, they are unaware of new developments, technologies, trends, and tricks that can make the event more interesting. They also have full-time jobs to tend to, which means that either their everyday tasks or the corporate event planning can suffer in the end. This means the company could lose money due to a decrease in work productivity and also end up with an event that could have been a lot more impactful.  Hiring a professional event planner can ultimately create a better experience for the attendees.

Effective corporate event planning can determine the success of your event and how the event is perceived by those who attend it. Professional event planners could cost more than doing it internally, but they provide benefits that one would not normally expect. Some of these benefits may include the following:

  • Access to Resources: Because the professionals do corporate event planning for a living, they are in tune with the resources, and their availability, in the area. This could include help with catering, waiting staff, promotional items, new technologies, creative ideas, and other aspects of planning an event. If you want an event that really stands out above others, invest in a professional event planner to organise and run it for you.
  • Extensive Skill Base: Knowledge is power and the more you know about the event planning industry, the better you can organise an unforgettable function. Professional event planners know the major influencers and the biggest influences. They know who to invite and what to do to attract people and to provide them with a worth-while and entertaining event. Because they work in the industry, they know all the key players that range from media contacts to affordable places to print posters. They also have the necessary knowledge to solve problems when they run into difficulties and have access to a wide range of resources and that might be needed.
  • Cost Savings: Even though you will have to pay extra money to outsource your corporate event planning to professionals, they are incredibly well connected in the industry and because they repeatedly work with certain suppliers, they may be entitled to discounts that your internal staff members are not. This means that you could pay less for certain services like catering, venues, stand building, promotional materials, entertainment, guest speakers, décor, transport, and many others that can all contribute to your overall savings and add to a successful event. They can also measure your return on investment to assure you that you are not wasting your money.


If you are looking for a truly professional corporate event planning agency with skilled and knowledgeable individuals who can help you plan an unforgettable event, give our team at Moshate Communications a call. You will be surprised at what we can deliver!


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