The Importance of Outsourcing Your Corporate Event Planning

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A lot of business managers consider corporate events the domain of internal staff – even if they do not have an internal event planner! Often, an internal staff member, like a PA or project manager, is allocated the task of organising the company events, and while this seems to make financial sense, it doesn’t really work that well. Chances are that the person chosen to organise the event is not qualified to do so, and on top of that, he or she will still have another full-time job or function to perform within the company. This is not exactly a recipe for a very successful event!

Even though outsourcing corporate event planning seems like an extra expense for a company, there are a lot of reasons why using an event planner for your corporate function is a win-win situation.

  • Protecting staff morale: Planning an event successfully takes time, effort, resources, information, and lots of patience. If you have a small number of staff, using an internal employee can place a lot of pressure on the other staff members who are expected to pitch in and help with the organisation. The person who is organising the event may not have enough experience and could feel completely overwhelmed by the task. In the meantime, they could struggle to fulfil the duties that they were employed to do. All of these things have a negative effect on staff morale and may even drive people away from the business. In the end, you may be left with loss of staff, and an unsuccessful event.
  • Saving time: Because it takes so much time to organise an event, you need someone who knows what they are doing to get more done in less time. If you are pressed for time and have a short deadline, only a professional corporate event planning professional will do. They are able to put strategic and practical activities in place to get things done – properly – within a limited timetable.
  • Knowledge and experience: A corporate event planning organisation can only thrive if they recruit exceptional talent. Outsourcing your event planning to them means that you have access to some of the most experienced and qualified professionals in the industry. These professionals know how to drive meetings, project manage complicated events, they are able to anticipate problems and make contingency plans, and they plan highly successful corporate events that meet the objectives set by the client. They often also have the means with which to measure how effective or successful the event was, and to which extend goals were reached.

There are many other reasons why outsourcing your corporate event planning to the professionals makes total sense. To find out more, give our talented event planning team at Moshate Communications a call.



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