In order for your consumer to make use of your brand, product, or service, and pay good money for it, they have to have a certain level of trust in it. Brands or businesses are not built overnight. So in order for your potential consumer to invest in the services or products that you provide, they have to be aware of the fact that they exist, and you have to give them reasons to choose your brand. Nowadays, virtually no business is without competition – the privilege of a niche market is a short one, and from the start, you have to set yourself up to get out of the starting blocks in the fastest and most effective way, in order to remain ahead of the game.
This is where promotions and activations come in. No brand can survive in isolation – it has to be talked about and activated in the public domain. No consumer can invest in a brand if they are unaware of it, and the job of a promotions and activations specialist is to bring your brand closer to your consumers, and to provide opportunities for the consumer to interact with your brand.
Brand activation is a very basic concept. It can be defined as a strategy to bring the potential consumer and the product or service closer together to the point where they can interact. Modern marketing is all about experiences. So if you can provide your potential consumer with an interaction or experience that they will enjoy or remember for the right reasons, the battle is already halfway won. This is why professionals who specialise in brand promotions and activations are so crucial in today’s marketplace. Because the competition out there is so tough, you need someone to point out the distinct aspects of your brand that nobody else provides. These are the bonuses that will encourage your potential consumers to choose your brand as opposed to the competition.
Brand promotion is quite different from brand activation. Usually brand promotion will apply to a brand that already exists and needs a boost in order to become more prominent in the marketplace. Brand activations are usually applied to newer brands that have not yet had a successful opportunity to get established in the marketplace.
It does go without saying though, that both promotions and activations have very valid roles to play in the industry. The true professionals will be able to compile strategies that can help with both of these aspects. At Moshate Communications, we have employed experts that can help you bring your brand, product, or service to your market.
If you would like to know more about how our promotions and activations specialists can bring your potential consumer closer to your brand, just give our talented team at Moshate Communications a call.