Often, when a message must be conveyed to a group of people regarding an event, a brand or a particular issue, it is necessary to use the media. This is
A lot of business managers consider corporate events the domain of internal staff – even if they do not have an internal event planner! Often, an internal staff member, like
Why Using Public Relations Companies to Increase Organisational Effectiveness is Important Organisations that consider themselves successful and effective sometimes need help to increase their impact on the public, and to
The Role of Brand Activation Companies for Driving Consumer Engagement Most savvy business managers are now using brand activation companies to help them to introduce their brands to the market,
Why So Many International Companies Choose Event Management Services in Gauteng Event management is an ever-increasing business in South Africa. Since 2000, the conferencing industry has expanded rapidly, bringing with
Why You Should Think About Employing a Brand Activations Agency to Boost Your Business Back in 2014, brand activation was a relatively new concept, but it has grown over the
Digital PR strategies have been used for quite some time and the concept is definitely not the new kid on the block, yet there are still many business owners and
In order for your consumer to make use of your brand, product, or service, and pay good money for it, they have to have a certain level of trust in
Brand activation is not something everybody understands, but it is not a difficult concept. While the concept may be quite simple, performing actual brand activation may actually be a lot
A lot of companies tend to prefer working with their in-house marketing teams, and there is nothing wrong with that. It is, after all, why they are employed by your